BUILT DIFFERENT. FROM THE START.
Carter Performance Lab was built on a simple belief: training should develop more than physical ability. We build strength, discipline, confidence, and the mindset to perform when it matters—in sport and in life.
THE CPL STANDARD
The principles behind every athlete, every session, and every program.
PURPOSEFUL TRAINING
Every session has a reason. We train with intention—not just to work hard, but to create meaningful progress.
INDIVIDUALIZED COACHING
Every athlete is different. Training adapts to the individual’s goals, abilities, experience, and needs.
ATHLETE DEVELOPMENT
Strength, movement, skill, confidence, and mindset are developed together.
MEASURABLE progress
Development should be visible. We continually assess, challenge, and progress the athlete over time.
PERFORMANCE THAT TRANSLATES
Training is designed to carry over where it matters—on the court, on the field, and in everyday performance.
built different mindset
Discipline. Confidence. Consistency. The standard extends beyond physical performance.
MEET THE COACH
Jasmine Carter
Founder & Performance CoachCarter Performance Lab was built from a passion for performance, competition, and helping people discover what they’re capable of.
Founded by Jasmine Carter, CPL takes an individualized approach to training—meeting every athlete where they are and building the strength, movement, discipline, and confidence needed to perform at a higher level.
From developing young athletes to helping adults become stronger, healthier, and more confident, the goal remains the same: purposeful training that produces meaningful progress.
At CPL, training goes beyond the workout. We’re building habits, confidence, and a mindset that carries beyond the gym.
WHO WE TRAIN
From basketball players pursuing higher-level performance to adults pursuing greater strength and fitness, CPL provides individualized training built around your goals, abilities, and where you want to go.
BASKETBALL PERFORMANCE
For basketball players looking to develop the physical tools that translate to the court—strength, speed, explosiveness, agility, movement, and conditioning.
STRENGTH & CONDITIONING
Personalized strength & conditioning designed to build strength, improve fitness, enhance movement, and help you perform at your best.
WHAT DRIVES US
OUR VISION
To build Carter Performance Lab into a leading performance brand known for developing stronger athletes, healthier individuals, and a culture committed to continuous growth.
OUR MISSION
To develop stronger, more confident athletes and individuals through purposeful, individualized training that improves performance and builds habits that extend beyond the gym.
OUR CORE VALUES
EXCELLENCE • DISCIPLINE • INTEGRITY • GROWTH • ACCOUNTABILITY
The standard behind every session, every relationship, and everything we build.
READY TO GET TO WORK?
Whether you're chasing the next level on the court or becoming stronger, healthier, and more confident in everyday life, your next step starts here.